Allison and Uhl revisited beer brand discrimination using taste and aroma cues by Kenneth P. Uhl

Cover of: Allison and Uhl revisited | Kenneth P. Uhl

Published by College of Commerce and Business Administration, University of Illinois at Urbana-Champaign in [Urbana, Ill.] .

Written in English

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  • Brand choice,
  • Beer,
  • Marketing research

Edition Notes

Book details

StatementKenneth P. Uhl ... Gary A. Mauser ...
SeriesFaculty working papers -- no. 587, Faculty working papers -- no. 587.
ContributionsMauser, Gary A. joint author, University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
The Physical Object
Pagination[i], 17, [11] p. :
Number of Pages17
ID Numbers
Open LibraryOL24773627M

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Allison and Uhl revisited: beer brand discrimination using taste and aroma cues by Uhl, Kenneth P; Mauser, Gary A.

joint author; University of Illinois at Urbana-Champaign. College of Commerce and Business Allison and Uhl revisited book Allison&UhlRevisited: BeerBrandDistriminationUsingTasteandAromaCues Introduction Itisfrequentlyassertedthatbeerdrinkersareunabletodis.

Advances in Consumer Research Volume 6, Pages ALLISON & UHL REVISITED: THE EFFECTS OF TASTE AND BRAND NAME ON PERCEPTIONS AND PREFERENCES. Mauser, Simon Fraser University [An earlier version was presented to the meeting of the Canadian Association for Administrative Studies in Fredericton, by: 9.

ALLISON AND UHL REVISITED: BEER BRAND DISCRIMINATION USING TASTE AND AROMA CUES Gary A. Mauser Department of Marketing Faculty of Administrative Sciences University Laval Quebec City, Quebec GIK 7P4 CANADA Kenneth P.

Uhl Department of Business Administration University of Illinois Champaign-Urbana, Illinois Allison & Uhl Revisited: Beer. Allison and Uhl revisited: beer brand discrimination using taste and aroma cues / BEBR No.

By Kenneth P. Uhl and Gary A. Mauser. Abstract. Title page includes summary of es bibliographical references (p. [])Author: Kenneth P. Uhl and Gary A. Mauser. Journals & Books; Help Branding and Taste Perceptions 15 Mauser, G A, Allison and Uhl Revisited The Effects of Taste and Brand Name on Perceptions and Preferences, Advances in Consumer Res Vol 6, William L Wilkie, ed, Ann Arbor, Association for Consumer Research,pp 16 Monroe, Kent B, The Influence of Price.

Uhl and Mauser Uhl, Kenneth P. and Gary A. Mauser (). “Allison and Uhl Revisited: Beer Brand Discrimination Using Taste and Aroma Cues,” working paper # (August), University of Illinois, Urbana-Champaign: Illinois.

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