Written in EnglishRead online
|Statement||Kenneth P. Uhl ... Gary A. Mauser ...|
|Series||Faculty working papers -- no. 587, Faculty working papers -- no. 587.|
|Contributions||Mauser, Gary A. joint author, University of Illinois at Urbana-Champaign. College of Commerce and Business Administration|
|The Physical Object|
|Pagination||[i], 17,  p. :|
|Number of Pages||17|
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Allison and Uhl revisited: beer brand discrimination using taste and aroma cues by Uhl, Kenneth P; Mauser, Gary A.
joint author; University of Illinois at Urbana-Champaign. College of Commerce and Business Allison and Uhl revisited book Allison&UhlRevisited: BeerBrandDistriminationUsingTasteandAromaCues Introduction Itisfrequentlyassertedthatbeerdrinkersareunabletodis.
Advances in Consumer Research Volume 6, Pages ALLISON & UHL REVISITED: THE EFFECTS OF TASTE AND BRAND NAME ON PERCEPTIONS AND PREFERENCES. Mauser, Simon Fraser University [An earlier version was presented to the meeting of the Canadian Association for Administrative Studies in Fredericton, by: 9.
ALLISON AND UHL REVISITED: BEER BRAND DISCRIMINATION USING TASTE AND AROMA CUES Gary A. Mauser Department of Marketing Faculty of Administrative Sciences University Laval Quebec City, Quebec GIK 7P4 CANADA Kenneth P.
Uhl Department of Business Administration University of Illinois Champaign-Urbana, Illinois Allison & Uhl Revisited: Beer. Allison and Uhl revisited: beer brand discrimination using taste and aroma cues / BEBR No.
By Kenneth P. Uhl and Gary A. Mauser. Abstract. Title page includes summary of es bibliographical references (p. )Author: Kenneth P. Uhl and Gary A. Mauser. Journals & Books; Help Branding and Taste Perceptions 15 Mauser, G A, Allison and Uhl Revisited The Effects of Taste and Brand Name on Perceptions and Preferences, Advances in Consumer Res Vol 6, William L Wilkie, ed, Ann Arbor, Association for Consumer Research,pp 16 Monroe, Kent B, The Influence of Price.
Uhl and Mauser Uhl, Kenneth P. and Gary A. Mauser (). “Allison and Uhl Revisited: Beer Brand Discrimination Using Taste and Aroma Cues,” working paper # (August), University of Illinois, Urbana-Champaign: Illinois.
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The Edgar Awards were not exactly a banner year for diversity, with no nominees being women or writers of color, but it was a year of heavy-hitters nevertheless, with John Hart, Benjamin Black (Christine Falls), Ken Bruen (Priest), Reed Farrel Coleman (Soul Patch), and Michael Chabon (The Yiddish Policemen’s Union) vying for the honor.
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